When I first began my online business, I had no idea what I was doing. I’d just finished my certification program to be a personal coach, and I was looking for an inexpensive way to promote my new business online.
I discovered Google’s very simple Blogger platform and created an embarrassingly basic site as my promotional website. Of course, a blog isn’t a static site, so I had to figure out what to write, how to get traffic, and how to generate client leads. This led to finding a course on blogging, which unlocked an entirely new business model for me I never knew existed.
Creating my blog, Live Bold and Bloom, became the foundation for an online business that has far surpassed my goal of simply promoting my coaching services. As my blog traffic grew, I was able to create and sell online courses and ebooks, promote affiliate products, sell advertising, offer blog consulting services, create videos, and self-publish books on Amazon — in addition to offering personal coaching services.
This didn’t happen overnight, and it took a lot of research and trial and error to figure out what I was doing. Our goal here at Work From Home is to make it much simpler for you to know how to begin and how to build your online business.
You don’t have to be a techie to build a successful home-based online business (I certainly wasn’t). You just need a passion or interest in something that can translate into a service or product people want to buy. Of course, you’ll need a blog or website as the platform for that business and a plan for driving traffic to your site. More on that in another post.
But for now, if you’re just starting out or starting over, and you aren’t sure how you want to make money online, we have some ideas for you.
If I had gone another year doing the same thing, I think I would have chewed my foot off.
That’s how I was feeling during the fall of 2008 when my oldest child was entering her senior year of high school. I’d spent the last several years supporting her dream to become a ballet dancer, driving her sixty miles round trip twice a day to her dance studio.
Now she had a car and could drive herself, so I had more time to focus on my public relations consultancy. I’d worked in PR for over twenty years, first in the corporate world, then with an agency, and finally owning my own business. As I began having children, I took on fewer clients so I could prioritize parenting while still keeping my toe in the water.
I’d worked with all kinds of clients — from celebrities, to fashion designers, arts organizations, dance companies, retailers, and non-profits. Initially, the work had been fun and exciting. I was able to live in New York City (and eventually back home in Atlanta) and work with a variety of interesting people helping them reach their dreams and live out their passions.
But as my life priorities were shifting, I hit a brick wall with my career. At first I noticed a resistance to accepting new clients. Then I found myself delaying my project work for existing clients, forcing myself to produce out of a sense of responsibility — but with very little joy. I felt like I’d done the same thing a thousand times over, and my eyes were glazing over with boredom and frustration.
Not just boredom and frustration — but a lack of meaning. I could do the job, but did I want my tombstone to read, “She could promote the heck out the latest fashion trends?” It was during this period of my life, at age 49, that I finally began to search for my own life passion so I could ultimately find a career I really loved.
Believe me when I tell you, I was flailing and scared out of my suburban wits. I was a freaking English major who never used a computer for anything more than typing press releases. Now I was leaping into the great unknown, surrounded by people a lot younger who were far more technologically savvy than me. With that negative belief swirling in my head, I stumbled around looking for something I could do that I might actually get the tiniest bit enthusiastic about.
I’ll cut to the chase here. As you may know, I ultimately decided to go back to school to get a coaching certification. I started a coaching business, created a blog to promote the business, and discovered I loved writing and creating courses, helping people all over the world envision better lives for themselves. Now I’m an online entrepreneur, running my entire business online from the comfort of my home. Do I absolutely love it? You bet!
So what happened between that fall of 2008 when I first began my search and sitting here today, writing to you and living my passion? Rather than bore you with all of my meanderings during my search, I’ll pull out the pertinent bits that can help you with your search for a passionate career.